The Path to Making a Youtube Gaming Channel
So you’ve probably noticed over the last 10 years or so there’s been a considerable rise in gaming related videos on the internet, most of them orbiting the Google megamachine ‘Youtube’. As we approach 2020 more ‘tubers’ are also reaching out to Twitch and console-ready streaming, but there’s still an avid fanbase that always comes back for more bitesize videogame goodness.
But why might you be drawn to this hobby? The potential promise of money and fame? A passionate love for a certain game you can’t put down? Or maybe, like me, you just have old favourites you wish to share. Well if you’re considering taking that vital first step- namely putting a video on the web and letting fate decide- there are a few important things you should know… !
Welcome to the hard path to making a Youtube gaming channel!
Now allow me to be upfront; this is information I’ve gained from months of research, trial-and-error as well as first-hand experience. My channel is practically brand new (you can find it here https://www.youtube.com/channel/UCtyk0mT3ZJjEpMEJB0nhTgg ) but I’m fresh into the production stage and I can say with confidence I’m up to speed on what’s good – and what’s bad – in setting up your Youtube channel right now in 2017. Want to know the steps? Let’s begin.
We’ll break this article down into four sections…
– Finding the right Games to play
– The right Hardware for the job
– The best Software selections
– Growing your channel and promoting your work
The first concern that should be on your mind is, ‘What game(s) will I be playing’?
This is a pretty major decision that can greatly affect your early growth, as well as your appeal to the general public. Having spent my sweet time talking to larger channels I feel there are four categories for gaming selection:
- Games you are passionate about but are past their relevance and would likely get minimal traffic.
- Games another Youtuber is having success with (these tend to be niche titles in their height of ‘fad’ or something Pewdiepie has done that flows down the usual chain to Markiplier, Jack, etc.)
- Games that are highly anticipated and everyone is expected to put out a video for to ride off its search traffic.
- Games which are newly released by their developers and may not be highly anticipated but are fresh and have the possibility of being your next ‘hit’ as an early adopter.
Each of these choices will have a different effect and, if you understand how to use them, you can mix-and-match to try controlling your engagement curve. How you choose to begin is up to you but it’s worth noting that smaller (or older) games will have very little competition for searches but are going to have less users actively looking for them. The benefit of this is being able to work with a game you’re more familiar with and build your skillset as a Youtuber and possibly as an editor. Remember, nobody starts off perfect. You will have to make mistakes in order to grow and if you’re doing more than simply dropping raw files into the database there’s quite a bit to learn.
Consider making a few type 1 videos that you’re passionate about, regardless of hype, and then dropping either the 3 or 4 options to net a spike of traffic and engage with something new/popular. This will bring views to your product and since you already have a log of games you clearly LIKE and people may not have seen you want those new viewers to trickle down to your other content. Passion goes a long way and simply chasing the coat-tails of bigger channels won’t get you anywhere when there are tens of thousands of users working the same market you are.
While type 3 seems like an obvious must-have I find it’s only truly effective for ‘tubers who have already established themselves. Sure you’ll get some hits with a video on Andromeda or something but the more hype a game has the more unlikely yours will stand out against the big fish in this very crowded pond. The same is true of games like CS:GO which have never lost their video/casting popularity and remain a highly saturated audience to break into, so starting out with these videos might not be your best bet.
Once you’ve established a clean selection of interesting videos and hooks, maybe with some pretty channel art and a logo worth clicking, do your research into upcoming big games which are going to experience the high traffic you’re looking for. Consider going for something outside a regular gameplay video, like a hunt for secrets or best moments compilation- these will help you stand out in the ‘rush’ of Day One release.
My takeaway point is that growing channels would be better off doing the first and fourth of these types, as they have a higher chance of standing out while drawing views with new and untouched video topics, and larger channels would benefit from the second and third as they can benefit from the higher public interest without becoming lost in the maelstrom of pretenders.
The final option is the gamblers choice but opens the doors to great payoffs and even building industry relations. If a fresh developer is releasing a low-key game through something like Gamejolt or Steam Greenlight they will be eager to get channels covering their material, and you might even be able to approach these developers directly through routes like r/playmygame on Reddit. The only thing better than being a part of a games popularity explosion is being the first channel to cover it.
So you’ve decided on a flagship game you want to launch your new platform and maybe even a few collaboration projects down the line- awesome. But there are still a couple of important steps standing between your ideas being in your head and being on the web. Namely the hardware and software that will make your project a reality, and we’re going to start with the most essential asset of all- the physical gear that links you and the web.
For either traditional video or streaming you’re going to need two things; a game system and a capture system. It’s very possible for both of these to be the same device, such as your personal computer, however many people (especially streamers) have begun using their PC or console for the actual gaming and a secondary device, usually running Windows or Mac, set up with the capture software.
For consoles there are also peripheral ‘capture devices’ which you can hook up to your system and record directly off the audio/visual data. These are essential if your PC can’t handle the task of capturing the gameplay output or you want an external device that doesn’t require a computer for all the hard lifting- perfect for putting content directly to stream. For a list of the best capture devices available see this link; http://www.gamesradar.com/whats-the-best-capture-device-ps4-xbox-one/
So let’s assume you already have a computer fit for gaming that runs new releases at a steady FPS and without that jumpy lag that might ruin a perfectly good video. Or maybe your PC is old as dirt and you just want to capture games from DOSbox and Gameboy emulators?
Either way your next most important tool will be the microphone you use to catch your luxurious tones. You may already have a mic built into a headset, or even your laptop, but it’s worth considering whether investing in a real microphone will vastly improve the quality of your videos. There are plenty of concerns when dealing with audio such as background noise, feedback, echo, distance and pop. Any one of these can diminish the final quality and it’s readily understood by all professionals of the ‘Tube that nothing puts audiences off faster than bad audio.
It’s worth noting microphones come in a variety of types. USB microphones are the ones most people think of when considering audio hardware, but there are also lavaliere microphones (clip-ons that are often used in talkshows and are unobtrusive), camera microphones if you’re using a more elaborate video camera and iOS microphones you’ll find on many smartphones. Since you’ll already be able to judge the quality of your mobile phones mic yourself, and it’s often not advisable, we’ll proceed with USB microphones specifically as these are best suited for streaming and commentary recordings.
For high performance USB microphones you have a huge selection to choose from at varying price points, and budget should be forefront in your mind. How confident are you in your investment? Paying up cash doesn’t guarantee a stable channel, so make sure you’re happy with the choice before you put down the bills. There are many great options from the SHURE SM58 XLR to the wide variety of Audio-Technica equipment all of which I’ve heard nothing but praise for.
I myself use the Blue Yeti condenser mic with its four recording settings (stereo, omnidirectional, cardioid or bi-directional) to negate almost all background noise in my recording area, which I’m not ashamed to tell you is a lot. The Yeti is often regarded as the king of microphones and its performance has been outstanding, though its price point (around £100-130) is a little steep for a semi-professional USB mic. If you want similar quality at a more affordable price also consider the Blue Snowball as an alternative.
For the true audiophiles also note the difference between ‘condenser’ and ‘dynamic’ microphones. The names alone are utterly obsolete and only refer to their operating principal, with condensers usually being more sensitive and requiring a higher amount of power than the duller, but sturdier, dynamic microphones usually seen in raw music recording. For a more comprehensive list of the internets ‘best picks’ for microphones there are many websites giving full rundowns like this one: http://www.micreviews.com/guides/top-10-best-microphones-for-youtube
You might think once your new voice-trumpet has arrived through Amazon that’s all you’ll need for vocals but you’d be mistaken- sort of. It’s highly recommended to pick up a ‘pop filter’ for your mic which acts as a soft barrier between your speech/breathing and the sensitive receptors in the device, which are often the cause of static or popping noises in audio. This is a cheap failsafe and well worth doing… I picked up my pop filter stand for £5 and it works great, adjustable neck and everything. Or if you’re truly a barbarian you can always just pull a clean, thick sock over the head of the microphone and it apparently works just as well. Don’t believe me? Almost every major Youtuber starter with this exact strategy, so maybe it’s a good luck charm after all.
If you’re buying a high end microphone an arm/swivel mount would also be worth your attention, as these hold your precious mic at an ideal position for speaking and often come with filters built into their design, aiming to keep the device from touching any surface that might pick up minor vibrations. A keyboard may not sound like much at your desk but for your Snowball? It’s the thunder of the Gods. Be careful what arm you purchase however as measurements must be compatible and some products, notably many of the Blue lines, don’t fit with regular mounts.
But what about my headset, I hear you cry? What about a webcam?
The truth is the Youtube audience isn’t so demanding for face capture as the streaming audience so if you’re doing local recording it might be best to start with the essentials and learn the craft. Just because you already have a webcam on your laptop does NOT mean you should be using it, as poor video quality may quickly turn away prospective viewers while no video at all has been the norm for new channels for several years.
If you’re just burning to know what tops the list for stream-friendly camming though the Logitech c920 came out victorious on most gaming platforms last year, and at a moderate £45 is a much softer assassination of your wallet than some of the higher end microphones (or headsets!). The c922 model is also available, at double the price; however comparisons leave very little to be distinguished between the two cameras. The most popular budget camera is actually the Microsoft LifeCam HD-3000 at a whopping twenty bucks. Sharp HD picture for 720p gaming and widely compatible given its broad applications. Ultimately you should be asking yourself the question “Do I need to use a camera?” before you ask “Which camera should I buy?” If you’re the type of commentator who relies on their charisma (or looks) then this will be your second most important bit of kit after your microphone. Just remember it’s the quality of your videos that will make or break you, and with that said …
Now you have all the raw materials you need to digitize yourself we have to look at our cyber-workspace. Like most creators you’ll be handling the production on your PC or laptop, but what exactly are you going to need to make it happen?
First of all you’ll need a Capturing Software in order to get the gameplay on screen into a usable video format. This might sound like a super easy task since your computer is already rendering those images on screen, so how hard could it be to save them in a file? Well, you’d be surprised.
Capture software has to undergo a lot of strain in order to recognise the actions happening inside another application, record them with a particular bitrate and number of frames (images) per second and then convert these into an appropriate video container all while your system is under load from running For Honour at 60FPS in 4k, or whatever it is you’re recording.
There are many paid products you can purchase to fill this need- like Camtasia, Adobe Presenter and the meat-and-potatoes classic FRAPS which is still one of the powerhouses of the market. While any of these will serve you perfectly well you’ll be hard pressed to find anything they can do that free software can’t do just as well. With that in mind the top contenders for space on your hand-drive should be Shadowplay or OBS depending on your configuration. Shadowplay is an Nvidia enabled hardware capture that has minimal impact on the performance of your games while allowing a flexible array of options for recording, and comes fully available for free with the Nvidia Experience software. For my money though (or lack thereof) I direct you to the Open Broadcast Software, otherwise known as OBS. This free software is incredibly potent and comes with a roster of detailed configurations for setting your resolution, FPS, bitrate, audio frequency, capture sources and much more. You can also record your audio directly into the resulting video file from your mic or split it into a separate audio track. While this may all seem a little overwhelming if you don’t have experience in video software just know that if there’s anything you want done, OBS can do it.
Software has our video covered then, now we just need audio. While OBS can be used to capture sound directly from your mic and dump it into your stream/recording I would highly advise you do any local recordings on a separate programme. This allows for infinitely easier editing and audio software opens up all kinds of doors for making our products sound professional and clean. The two audio suites you’ll see everywhere are Audacity and Adobe Audition. The difference between the two is a matter of power and cost- with Audition being the paid product as part of the Adobe Cloud suite and Audacity being free software available online. While not as powerful as its Adobe counterpart Audacity does boast a huge range of tools for editing and a greater ease of use, as well as several plugins created by its avid userbase. I myself own both tools and, despite more options being present in Audition, I do find myself using the free software for everything but my most demanding jobs. While extensive editing is easier in the Adobe toolbox applying quick and messy edits and filters to improve the quality of an audio track is more straight-forward with Audacity so this will always be my recommendation for new adopters.
So our recipe is ready and we have all the ingredients. Now we just need a big pot to throw it all in. That cooking pot is our editing software which we will use to cut, sort, tweak and tint our way to a delicious video presentation.
Which editor you go for depends on a few factors: First, what system are you using to edit? There are different tools available between the PC and Mac, however I’m not much of an Apple user so my input there will be limited- I am aware that FinalCut Pro for the Mac is a fantastic editor and doesn’t present many of the quirky problems you’ll find with other software, as well as being specially interfaced for the hardware used. If you’re a Mac user this is your best bet for a paid product.
If you’re using a PC the options are much broader and Windows even comes with its own Movie Maker if editing is the least of your concerns and you just want to get the product out there- and for some people this is fine, just don’t expect to flourish when put against the thousands of hard working editors! It’s also worth mentioning that Youtube itself features a minimalist editing feature you can use to cut and order your footage, however it is limited to this and not much else. If you don’t intend to do much in the way of effects or altering the audio and just want to neatly crop your raw footage then this option will do just fine.
But you want to get to the juicy stuff. What’s the best editor for your needs? Well the two biggest names in editing are Adobe Premiere and Sony Vegas, both of which boast similar features and are powerhouse machines. With full playback, build-in encoders and an easy drag/adjust interface these are the height of what you can expect an editing software to be, however they also come with a price. For Premiere alone you would have to purchase a subscription from Adobe of £20 per month for the single application, or £50 if you want any of their other tools like Audition, Encoder, After Effects etc. While this may not seem as costly up-front it’s important to remember these numbers stack up over time compared to the older purchase model.
Sony Vegas Pro markets at an RRP of £400 which makes it more of an upfront cost but the prices match after 1.5 years with the Adobe equivalent, so you can consider them fairly even for cost, but are much more than most new Youtube channels will be willing to invest, and the previously mentioned FinalCut is sneaking just under the line at £300. But fear not my hungry creators, I have some alternatives for you…
Testing the waters with free editors is absolutely your best bet- options like Blender and ShotCut will help you cut your teeth on editing video but my recommendation goes out to the Lightworks editor, a powerful free programme that has the most in common with its paid alternatives and has been gaining more use in television and film production over the last year. This will also give you a jumping off point to advance into the expensive professional tools later down the line.
I personally use Premiere Pro alongside the Adobe suite. Though it’s not the easiest to learn once you have the techniques down the sequence editor is intuitive and allows for some really complex edits without getting messy or confusing. Its synergy with Audition for audio edits and AfterEffects for post effect control makes it the winner in my book, however it does struggle when it comes to different codecs and formats- with mp4 suffering gradual desync and mov barely able to render its own video playback. Be mindful of these quirks but know that I rate this one the highest.
Once you’re done Frankenstein-ing your creation you will need to encode the results into their own video. Most editing software have this built in, or offer specialised encoding software such as Adobe Encoder for greater control, but the important fact is encoding takes TIME and is heavily reliant on your computer hardware. If you have a decent machine it probably won’t take long to encode a video, especially one that isn’t demanding 4k and an enormous bitrate, but the options will be available to tweak values as you see fit. I personally use the encoding present for Youtube @1080p which caps the frame rate to 50 and the bitrate to 16ps, which is great quality and perfectly adjusted for the website.
When it comes to rendering you might also find that you can’t compress or convert your video in the way you want to, for situations like this I recommend the free software Handbrake which can re-encode into a huge variety of settings, resolutions, formats and more. Bear in mind that doing something like converting from one wrapper into another will add even more time to your production stage, so ideally keep your format consistent. If you want to upload in mp4 then try recording and editing in mp4 as well to cut out the middle man.
Just like that you have a channel brimming with videos just waiting to be seen. Sadly everything up to now has been the easy part, and the hardest challenge comes next.
Getting recognition online has never been easy- unless you were a cat- however since the explosion of gaming streamers and idols since around 2010 it’s become a brick wall of a market, saturated to the point of collapsing on itself as the recent controversy leading to the AdPocolypse has shown us. Do I really think it’s the end of Youtube gaming, as many do? Absolutely not. Do I feel like it’s still worth making channels for recording and streaming? If it’s what you want to do to engage more with your hobby, absolutely yes.
But we need to start with the basics. For a great overlook of how to get started see the Youtube Academy for all the starter tips you might need, since here I’ll be discussing my studious findings on how to optimise that information to its fullest.
As most will already know Youtube calculates your success through a variety of factors; subscriber count, view counts (both for channel and individual video), average watch time and many more. This last one is often called ‘retention time’ and is both the least noticed and also most important factor when it comes to improving your channel. Subscriber counts will steadily climb if you continue releasing good content and pay attention to the discussion below, however retention time is an indicator of how long people actually watch the video, rather than just clicking on it. All the clickbait in the world might get people to glance but it takes a solid product to make them stay, and this is what platforms like Twitch and Youtube are most interested in.
Drawing attention to your content can be difficult but there are tactics available to bring in eyes. After that it comes down to your presentation and content to improve retention and build a reliable, repeated customer base for your video journeys. These tactics are SEO, scheduling and promotion.
SEO stands for Search Engine Optimization and refers to how prominent your content will appear when listed on video hosting sites. This same principle applies to many streaming services, however these also benefit from having ‘live’ streams being the most prominently listed and sorted by their categories, making it easier for active users to stand out. If you want to bring in more eyes both on and offline however these lessons can be helpful.
To optimize your SEO you must understand that any text or tags attached to that video will affect its rating and what other content its deemed ‘connected’ to. The title of the video, the description and the chosen tags all have impact and the more consistent keywords you use the better. There’s also a huge difference between ‘keywords’ and ‘search terms’, as keywords are simple words that allow the service to identify what the product actually is (for example putting ‘Overwatch’ as a keyword in your title, description, chat or tags) while search terms relate to what a prospective viewer will type into the search engine to find said video.
It’s widely understood that using search terms that are too generic will hinder your growth since there will be flooded results with very few people seeing what you’ve posted, whereas more specific terms may get less searches but your videos will rank higher. A great tool for this is ‘TubeBuddy’ available on most browsers which add buttons and features to Youtube, one of which is a tag ranking system that shows a balance between a terms search volume and how highly on that list your videos would rank- super helpful! Just don’t go overboard filling your tags with insanely specific phrases hoping to get the views, search suggestions and related videos are all based on this SEO and you want to ensure the platform understands what your video is about at its core.
The best approach to SEO is having a title relevant to the game being played, a heavy description that repeats the keywords that tie your video to the game as well as the ideal searches, and maxing out your tags with a mix of essentials and more elaborate search terms.
With the description remember that Youtube will penalise text that does not form proper structure and sentences, if you just throw in a list of keywords and hotbutton phrases not only will you appear desperate to viewers but you won’t rank nearly as highly. DO NOT be fooled by the largest Youtuber’s putting out videos with random capitalized titles that have nothing to do with the game, using only the barest of tags and descriptions. These users can rely on a dedicated existing fanbase to rack up huge numbers since their content will always rank high no matter what. You do not have that luxury.
For scheduling we merely have to look at a simple truth; regular videos draw in more people. It seems painfully obvious but it’s critical to understand how one good video released per day can escalate your views across the entire channel, and provide a steady ramp for subscribers. There are many channels trying to get by on one video per week, and a few I dare not name losing out on their established fanbases by putting out a couple of videos every few months! While streaming demands a different schedule with much longer run-time and doing daily sessions would wear down on a normal gamers stamina the persistence of regular content is a global asset- use it, embrace it, and make sure the viewers are aware how often they can expect new media and (if possible) what times it will become available.
I release a video per day however due to upload scheduling I cannot tie down a specific timeframe for the upload, so why not just upload it privately then switch to public later? Because the dark secret is that alerts are only given priority once the video publishes for the first time, and that includes publishing in private. If you switch over your videos to public after the fact then yes they will be visible on your subscriber’s feeds, but only in the same tier as videos released on its published date. That’s not going to catch anyone’s attention!
Promotion is the most difficult part of the process but also the one you have the most control over. It’s possible to promote through any platform that offers it as a service, which usually comes in the form of a paid ad campaign within the site, however these are rarely worth the investment especially if you have a small channel. The paradox of these services is that by the time you have enough power behind your channel to warrant attention you also have enough traffic that you’ll rarely notice the increase. No, instead you want to turn your attention to the powers of forums and social media to spread your presence.
When you start up a channel I recommend making a channel-specific Twitter, Facebook, Reddit and whatever-else-you-use page. These can all be linked in the video descriptions and at the end of your videos or streams. While sending out automated alerts for live broadcasts is a great way to ensure people know when you’re active having social media alerts every time a video is posted or commented will turn people away from following you. Instead advertise only occasional videos and attempt to do so alongside a comment, joke or insight into the game being played.
Groups on Facebook and Google+ are also great places to spread awareness of your content by posting to the relevant interest pages, bear in mind these will move fast and WHEN you choose to share is just as important as WHAT you share. Try and predict when the highest number of visitors will be active based on your timezone. The best advice I ever received when it comes to promotion is “Don’t treat your social media account like a promotional tool. Treat is as a social media profile that happens to make videos.”
If the game you’re playing has an active Steam community, or better yet is fresh from release, it’s permitted to post topics about your video so long as you don’t spam the chat with them. One page linking to your playlist or Twitch channel will do you a million times more favours than asking for more attention with each new release, especially since forums like this tend to be hostile against heavy promotion- both the users and the admins. The same is true for interest sites like Reddit which has sub-forums for thousands of different topics. If you release a video that relates to one of these subreddits consider linking the video so long as it is within the Reddits rules of posting you can find in the right-hand toolbar, otherwise you can always message the administrators directly to ask!
Another fine way to extend your reach is to make collaborations with other creators. This can take the form of a stream, a video review or even full Let’s Play. While this can be tricky to manage (given the scheduling and technology questions involved) it does open the door to more viewers on both sides with the added bonus of diversifying your work from anything you’d previously produced. For a new channel finding a collab might not be easy, since there’s little incentive based on your non-existent audience, however some creators are just happy to involve fun people in their work. I personally saw a collab agreement between a brand new channel and a creator with 55k subscribers just because they had a similar passion for a certain game! When in doubt, making friends in the community can get you a long way.
Let’s take a brief moment to address the dark side of promotion. The bad habits people should actively avoid, but rarely do. The most rampant of these methods is the ‘clickbait’, a method of drawing attention using misleading titles and images. Things like ‘Half Life 3 Confirmed!’ or ‘Secret Smash Bros Champion’ fall into this category and you’ll see them all over the place, however these videos tend to receive negative backlash and can be spotted through a high number of dislikes. The unfortunate truth is that even bigger creators have started using this trick to artificially inflate views, usually exploiting the fans fear of something bad happening to them/their channel. The number of times I’ve seen top Youtube stars putting up videos about the ‘end of their channel’ only for it to be completely unrelated to the title is quite disheartening and you should avoid these practices at all costs.
The evil-twin of the social media promotion is attempting to promote through commenting on other peoples work. If you’ve attended a popular stream for any amount of time you’ve seen people attempt to drop links to their channel for people to see, but you might also notice comments appearing on videos claiming “Hey great video you should check out my channel” repeated en-masse. These usually happen in trends and currently the role is being filled by free music channels, but the theme of harassing as many people as possible to come see your work remains the same. Creators know you aren’t being genuine- and you certainly aren’t a fan- so expect to be deleted or blacklisted. Some people even outlaw the word ‘channel’ being used in their chats!
Now the idea of going to other peoples videos and exchanging attention between your work sounds like a perfectly fine practice, no? Sadly it’s more destructive than you might think. The ‘sub4sub’ culture which claims you can increase views and subscribers by swapping with other creators is horribly mislead, as people will almost never view any of the content from channels they only subscribed to for that easy +1. That means both sides suffer lower view ratios and much, much lower retention times which look terrible both on paper and in practice. Ultimately, you don’t want other creators to be your primary audience unless you’re posting software tutorials!
The final thing to know about your popularity is…. It doesn’t pay well. This is something a lot of people ask about, how much do top streamers and tubers make? Well the answer is quite a lot of money, at first. A couple years ago Business Insider ran a breakdown of a channel that had 1 million subscribers, a pretty fantastic number that pulled in $300,000 at its height. At the time of the investigation the channel was making $7 per 1000 views through its ad mogul, however this was down from $9 in 2012 and has dropped even further today in 2017- almost halved!
Then Youtube takes its 45% cut of all that income, which is a pretty massive slice of the pie. Followed by the IRS peeling off a portion of what remains, and the channel reportedly spending over $500 per week on editing costs (not including overheads for production). Ultimately this 1 million sub channel made scarcely over $50,000 in its absolute highest year back in 2014 and now with the dawn of the AdPocolypse making advertising on videos and streams even weaker than ever a channel with only a few thousand subs to its name (or even tens of thousands) likely won’t make a living income.
So now you’ve learned every step I took to launch a channel and make it look and sound as professional as I could muster. You’ve seen all the important lessons I’ve picked up from much more experienced creators and the highs and lows that come with stepping into the hailstorm of online media. Was it everything you were expecting? Honestly it’s not what I anticipated. It’s a considerable amount of hard work for even the most basic product, and the time required for production/editing/upload/promotion is a harsh cycle that will eat up all your free time and then some. So why do I continue to do it, even with such a small channel?
Because the reason to start up as a creator is because you love the games you’re playing and you want to share them with the world. If you’re burning to try all the new releases and share your thoughts, or you want nothing more than to bring attention to the golden oldies you grew up with, then this hobby will be a fulfilling one. If you’re hoping to strike it big and quit your day-job to play Battlefield all day… you’re probably going to be cripplingly disappointed.
For a vast majority of us this is just a demanding hobby that requires a careful eye on your work flow in order to see growth, with a time requirement that will keep you awake until the dead of night. But on the plus side you’ll learn many valuable skills! Recording, editing, video production, sound engineering, promotion, public relations, networking… these and more are things I’ve improved on during my short time making Youtube content, and the lessons have been incredibly valuable.
If you take anything away from this article let it be this: Gaming Channels are a labour of love. They take hard work and dedication and are almost never financially stable. But the rewards are plentiful. The friends you meet, the skills you learn and the viewers who come back for more.
I’ll see you on the road.
Adie Tiberius Bernhardt – “Tybox”
Gaming for the love of it.